|  Project Category  |  

     Event Design 

 

 

  |  Project Year  |  

     2020

 

 

  |  Designer  |  

     James Leung

 

 

  |  Copywriting  |  

     General Administration Office, Hong Kong Baptist University

 

 

  |  Website Photo credit  |  

     All: General Adminstration Office, Hong Kong Baptist University*

     Re-creation: James Leung

 

 

  |  Portfolio / Project Review  |  

   - Challenge:

      - Two guests are honorary doctorate, one is the "Godfather" of Hong Kong's Journalism, another one is the former HKBU president

         how to create a style that suits their identities but match their lectures' topics?  

      - One lecturer is shorter than the other, how to avoid comparison?

      - There are so many information in different events materials, what kind of typography should be designed?

 

   - Process:

      - Almost 27 designs has been drafted. Simple backgrounds with images related to "cutting-edge" has been chosen.

      - To avoid comparsion, carry out photo retouch to level the height and facial expressions of the lecturers.

      - Heavy serif and light san-serif fonts are tried.

 

   - Solution: 

      - Finally we take the concept "less is more" and emphasis the importance of the lecturers, only their photos are remained.

      - A gradation of silver colour related to space is used to express a feeling of "tech savvy", it is also "grand" and match their 

        renowned identities.

      - Thin san-serif font is used to create a brevity feeling. In order to reduce visual noise but not too boring and still arouse a "cutting

        edge" feeling, I place a gradation decorative thin line under the typography settings.

 

 

 

 

   * Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.

  |  Project Category  |  

     Event Design 

 

 

  |  Project Year  |  

     2020

 

 

  |  Designer  |  

     James Leung

 

 

  |  Copywriting  |  

     General Administration Office, Hong Kong Baptist University

 

 

  |  Website Photo credit  |  

     James Leung

 

 

  |  Review  |  

   - Challenge:

      - Two guests are honorary doctorate, one is the "Godfather" of Hong Kong's Journalism, another one is the
         former HKBU president how to create a style that suits their identities but match their lectures' topics?  

      - One lecturer is shorter than the other, how to avoid comparison?

      - There are so many information in different events materials, what kind of typography should be designed?

 

   - Process:

      - Almost 27 designs has been drafted. Simple backgrounds with images related to "cutting-edge" has been
         chosen.

      - To avoid comparsion, carry out photo retouch to level the height and facial expressions of the lecturers.

      - Heavy serif and light san-serif fonts are tried.

 

   - Solution: 

      - Finally we take the concept "less is more" and emphasis the importance of the lecturers, only their photos
         are remained.

      - A gradation of silver colour related to space is used to express a feeling of "tech savvy", it is also "grand"
         and match their renowned identities.

      - Thin san-serif font is used to create a brevity feeling. In order to reduce visual noise but not too boring and
         still arouse a "cutting edge" feeling, I place a gradation decorative thin line under the typography settings.

 

 

 

   * Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.